COVIM’S NEW PRODUCT NAMING STRATEGY
Namzya, an American agency specialising in naming, the field of marketing concerned with giving products names, visited Covim’s stand at Venditalia 2018 and decided to write a long article about the company on its blog.
The article contains an interview with Paola Macoggi (Covim Marketing Manager), who explains Covim’s naming strategy and the inspiration that led the coffee roaster to choose the name Superba for its exclusive new espresso system and Scirocco, Levante, Maestrale and Suave for its dedicated coffee blends.
The strong links between the choice of name and the product itself continues in the company’s espresso bar blends, named after precious stones.
CLICK HERE TO READ THE ARTICLE