COVIM’S 2019 TELEVISION ADVERTISING CAMPAIGN BEGINS
Covim is happy to announce that 419 advertisements will be aired on Italy’s national television network, RAI, in an intense nation-wide advertising campaign during the Sanremo Festival
Covim has decided to add to its already significant investment in television advertising in recent years. All the adds will be aired on RAI1, RAI2, RAI3, RaiNews and RaiPremium between Wednesday, January 23 and Saturday, March 30.
For the second year in a row, our advertisements will be broadcast throughout the Sanremo Festival, one of the most important events on the calendar of the Italian media. The rest of the programming will, as usual, be high profile, appearing during highly successful television programmes, at prime time and in association with important sporting events such as the Italian football championships.
In the Spring of 2019, we plan to expand our television advertising to the Mediaset network and La7, along with the advertisements already scheduled to air on the RAI network. A new advertising campaign is also due to begin specifically targeting the internet, an innovative communication channel to which Covim assigns great importance.