COVIM WILL BE BACK ON RAI TELEVISION STARTING SEPTEMBER 18
Covim continues to support its brand all over Italy with major investment in television advertising. The Genoese coffee roaster is currently planning an intense autumn advertising campaign beginning with 180 advertisements broadcast on the unencoded RAI networks starting on September 18.
Covim has always chosen high-profile television programming, positioning its advertisements in successful prime time television shows.
A few days from now, Covim’s first 180 television advertisements will go on air during the weather forecast on RAI channels, very popular among viewers, to be expanded with further scheduling in the future.
In 2016 Covim was one of the most widely advertised coffee brands on television in Italy, demonstrating the company’s major commitment to bringing information on the excellence of its blends to all Italians.