COVIM: THE WORLD’S BEST COFFEES FOR EUROPEAN FOOTBALL CHAMPIONSHIP
Covim’s all-Italian excellence continues to contribute to the success of Italy’s national football team. After accompanying fans with plenty of advertisements during the 2014 World Cup and the qualification rounds for the 2015 European Championship, the Genoese roaster has decided to invest in Euro2016, the long-awaited sporting event scheduled for June 10 through July 10 in France.
Covim has in fact acquired an important sponsorship package in which advertisements will be aired 530 times on Italy’s four national networks, Rai 1, Rai 2, Rai 3 and RaiSport, which will be covering the event by broadcasting all the matches and a number of feature programmes.
This high-profile programming continues Covim’s 2016 national television advertising campaign, which began in the Spring on unencoded RAI networks (February 28 through April 16) with about 300 advertisements during popular prime time television shows.
The increased investment in advertising is closely connected with the Genoese company’s ongoing growth and the great development of the Covim brand, increasingly well-known and popular all over the country.