COVIM ON THE PODIUM AMONG THE “BLOGMETER TOP BRANDS”
With more than 91 thousand fans and followers, Covim is on the podium of the prestigious “Blogmeter Top Brands” ranking for the coffee brands obtaining the most contacts and interactions on the principal social media in the second quarter of 2018. The ranking was created using a new Social Analytics tool permitting comparison of brands and the individual social channels they use. The ranking was drawn up by analysing the performance of the official Facebook, Twitter and YouTube pages of the 30 top coffee brands on the Italian market.
With more than 91 thousand fans and followers, the Covim brand’s total engagement on social media was 93 thousand, 41% of which came from Facebook, 58% from the brand’s YouTube channel. The posts generating the most interactions were the “Storie in tazzina” or “Stories in a cup” videos published on YouTube. Users are invited to enter the new contest (submissions accepted until August 3, 2018) and share their stories about the ritual of drinking coffee. In view of these results and the brand’s growing position on the market, social media initiatives will be given additional support beginning in September, the month when Covim begins a new nation-wide advertising campaign on Italy’s principal television channels and on the web.
View the ranking of the most social coffee brands here!