COVIM IS BACK ON RAI AND SKY TELEVISION WITH ABOUT 700 ADVERTISEMENTS UNTIL NOVEMBER 26
Covim continues to promote its brand nation-wide through major investment in television advertising again this year. The Genoese coffee roaster is planning an intense autumn advertising campaign airing 218 prime time advertisements on the unencoded networks of RAI, Italy’s national television broadcaster.
Covim will also be investing in SKY television for this new nation-wide campaign, airing its advertisement more than 50 times between September 23 and November 26 during sporting events attracting particularly large audiences: five first-division football games, a channel showing goals as they are scored, and two Formula 1 gran premio racing events.
The advertisements began airing on RAI on September 23 and will continue until November 11. Covim has selected popular programmes such as the evening news, Fabio Fazio’s talk show (now broadcast on RAIUNO), l’Eredità featuring Fabrizio Frizzi, i Soliti ignoti with Amadeus, and prime time television series and films.
Covim will air its advertisements on SKY television not only during sporting events, but with 420 ads on the SKY TG24 news channel.
During the autumn campaign Covim will also present its new 15 and 30 second advertisements.