COVIM IS BACK AT SANREMO WITH AN ADVERTISEMENT FOCUSING ON THE ITALIAN SONG FESTIVAL
Covim will participate in the song competition for the third year in a row
The first of eight advertisements planned to cover all the dates in the Sanremo Music Festival, one of the biggest events on the calendar of the Italian media, aired on February 4 on RAI1. This is only a sample of Covim’s intense nation-wide advertising campaign which will soon begin on the country’s principal broadcasting networks.
The 2020 campaign will be different from those of the past. The company is producing a new short film reflecting Covim’s values. The advertisement will be a high profile one, as usual, appearing during highly successful television programmes, at prime time and in association with important sporting events.
Covim’s communications this year will not only present the excellence of our blends and confirm Covim’s status as one of the most visible coffee brands on national television, but offer an opportunity to inform all Italians of the important values the brand represents and expresses.