COVIM COMES INTO ITALIANS’ HOMES WITH ABOUT 500 ADVERTISEMENTS ON THE RAI AND MEDIASET NETWORKS
Covim continues to promote its product nation-wide through major investment in television advertising. The company’s autumn 2018 Italian advertising campaign began on September 23 with 272 advertisements aired on prime time national television over the RAI network.
In this new nation-wide campaign the company relaunches its advertising campaign with investment in the Mediaset networks, airing 209 advertisements in two weeks in October, from the 7th to the 13th and from the 21st to the 28th. The ads will be aired during particularly popular shows including Grande Fratello VIP, Temptation Island, Le Iene show, Caduta libera, Beautiful, Verissimo, Il segreto, and many more successful programmes.
Programming on the RAI network of television channels has been on air for two weeks and will conclude on November 17th. In this case too, the programmes selected by Covim are very popular: the evening news, Fabio Fazio’s talk show, l’Eredità, i Soliti ignoti, and prime time television series and films.
When the autumn campaign is over, Covid will total almost 1,000 ads aired in 2018, after the spring broadcast of 459 advertisements on RAI1, RAI2, RAI3, RaiNews and RaiPremium; for the first time, the company invested in major advertising during the five-day Sanremo Festival, one of the principal events in the Italian media.