2017 CAMPAIGN – COVIM IS BACK ON THE RAI AND LA7 TELEVISION NETWORKS AND THE WEB
Covim has decided to repeat its major investment in television and internet advertising in 2017 with the aim of consolidating the brand’s success on the Italian market.
About 300 advertisements will be broadcast on the country’s national unencoded broadcasting network, RAI: the RAI1, RAI2, RAI3 and RaiNews channels, from February 13 until the end of March. The 2017 advertising campaign also includes intense broadcasting on La7, the dates of which remain to be determined.
Covim will also boost its presence on the web, a sign of the brand’s focus on the new media now becoming increasingly important and influential in the world of communications.
As usual, the advertisements will be broadcast on RAI channels during particularly prestigious programmes, and Covim’s message will be aired during popular prime time television programmes.
Covim will be one of the most frequently appearing coffee brands on national television in 2017: a guarantee that the value of our products and the excellence of our blends will become increasingly well-known to people all over Italy.