COVIM IS BACK ON TV WITH A NEW ADVERTISEMENT FILMED IN GENOA
The autumn 2020 advertising campaign was aired 330 times on Italy’s national television network, RAI, starting November 15.
The new Covim advertisement has been on the air since November 15, in an all-new campaign with a new format and new claims.
Covim’s profound ties with its city of origin, Genoa, are the focus of a new advertisement filmed in the most beautiful spots in the capital city of Liguria.
The advertisement, representing another step in the brand’s strategic repositioning project begun in 2019, illustrates the world of Covim espresso coffee through the most iconic views of the city, which, like Covim, is the product of a truly unique blend of cultures and styles.
Genoa, like its coffee, is a truly unique and surprising blend. Goods and people from all over the world have passed through the city’s port over the centuries, a heritage reflected in Covim coffee.
All the 30” and 15” advertisements are being aired on RAI1, RAI2, RAI3 and RaiNews channels from Sunday, November 15 until Saturday, December 26. The selected programmes are all high audience, such as the evening news and the most popular programmes, serials and sports shows.